Monthly Archive for July, 2008

Wine training and Project Laduma

Blessed with wonderful (and wonderfully visitor-friendly) wine regions, the Cape is a fabulous proposition for wine lovers. Our setting can’t be beaten, and as our wines improve in quality there are very few wine regions in the world that can compete on our total package, with the good value of our wines being a certain trump card.

Yet, the one place outside the wineries where our wines could be introduced and enjoyed by locals and visitors – but has historically been neglected or treated very carelessly – is the South African restaurant. I have written before about the ruthless mark-ups imposed on wine by restaurants. These margins come with precious little value added to the bottle. All we can do about over-priced lists is vote with our feet, or complain. 300 percent mark-ups still amaze me, since friendlier wine prices always result in higher turn-around and happier customers.

On another front, restaurants have generally not invested in the training of wait-staff in the nuances and details of the wine that they are serving. Again, it seems a no-brainer: you will certainly sell more if the waiter charmingly explains a wine you may not be familiar with. However, in a competitive industry, where part-time staff come and go, the restaurateur’s argument is that this may well be time and money wasted.

Wines of South Africa, the non-profit international marketing arm of the industry, have come up with an ingenious solution. Spurred by 2010, and to enhance the foreign visitor experience (but with the clear spin-off of making our experience better too), they have launched Project Laduma – the training of 2010 restaurant wine stewards by 2010.

It’s certainly ambitious, but what a great idea. Half of this number represents waiters and waitresses already in the industry and the other half will be a fresh crop drawn from the currently unemployed. Project Laduma is being launched this weekend and you can contribute by buying the Project Laduma wine.

The Laduma wine range has been selected through a blind tasting by the Cape Wine Makers’ Guild and will be sold in restaurants and retail outlets across the country for a limited period at approximately R120 (retail) and R150 in restaurants. Proceeds of all the wine sales will contribute toward the SETA accredited training programme. A total of 17 500 cases will be available for sale, with the hope of raising R4, 5 million for Project Laduma.

Old reds

The winery at Chamonix has a new restaurant, run by a French couple who used to have Mon Plaisir at the bottom of the Hartenberg Road. The new place is also called Mon Plaisir, and all pleasures are heightened by their list of French wines which augments the small list of Chamonix wines. In recent years, the Chamonix wines have really improved, led by their Pinot noir and Chardonnay reserve wines.
On a boeuf Bourguignon day a pinot was calling and the winery list featured the 2007 Chamonix Reserve Pinot Noir at R160. The French wine list featured a “village” Burgundy at R220. (Broadly, “village” is a term that refers to the basic level of Burgundy quality, before you get the “crus” where the individual vineyard is specified). Not that French wine is always better (though French pinot is usually truer to itself than our oaky versions), it is always interesting to taste, so we asked for the “village”.

The bottle that arrived was vintage 2001. Faced with the choice of drinking a fresh 2007 vintage red or a 2001, I will always choose the older. A red wine needs a few years to settle. Tannins knit, polymers join up, acids integrate. Some secondary flavours, called “bottle age,” often develop which add to the complexity of the drink. Besides all that, here in the Cape we so often drink only the young stuff that it is a treat to get older wine to drink.

Wasn’t always like this of course. When cellar maturation was the norm, reds were designed to age – they were pretty tough to drink before a few years had elapsed. Today, the approach to wine-making and style of wine has swung 180 degrees. Reds are built to drink now. Both for rapid commercial turn-over and because the perception is that the market does not like tannin, it likes easy-drinking.
Hence, nowadays, many of our red wines do not age (in the sense of continuing to improve) for much over five years. These wines are less tannic, softer and more approachable in youth, and the corollary is that they do not mature and improve for long. In the old style of wine-making (still practised in many parts of Europe), a red wine is hard and unapproachable in its youth, tannic and leathery. After five years it’s beginning to be drinkable, but it’s only soft and smooth after 10.

“Modern” wines are “pre-integrated” through riper fruit and soft handling and age is often not a prerequisite to further pleasure. The flip is that they will not go the same distance. In many ways, the red that really needs a decade to reach optimal drinking is now a relic of another era. This column salutes the 1975 Zonnebloem Shiraz. A month ago, still a wine to enjoy.